Best Foundation for Men

Makeup has always been women’s reserve, but more and more men are jumping on the bandwagon.

This is after discovering the benefits of applying makeup. If you are thinking about using makeup, the foundation is one of the things that you must have in your makeup kit.

Unfortunately, the men’s makeup market is not as developed as that of women and there aren’t as many products for men to choose from. Luckily, we are here to help and we’ve come up with some of the best foundations for men that you can choose from.

What Is Foundation for Men

Foundation for men is no different from the foundation that women use. You use a product on the face to create an even base for the rest of the makeup.

So that begs the question; is the foundation necessary? It is necessary. In fact, the foundation is the first thing that you are introduced to when you decide to try makeup.

Just like some face creams slow down the aging process by boosting collagen, the foundation is used to hide imperfections. It can help cover up blemishes while correcting the skin tone and giving you an overall smooth and even canvas.

 It is just the same way concealers can hide the fine lines and dark spots that result from aging. When it comes to foundations for men, there is no one-size-fits-all.

Different formulas are available based on the consistency you prefer, how much coverage you want, and the kind of finish you are going for.

Benefits of Using Foundation For Men

Just like shave butter provides a smooth shaving experience, using foundation comes with a few benefits that include:

Concealing Blemishes

One of the reasons why most people wear foundation is to hide the blemishes on their faces. Foundation can even out your skin tone and provide an overall smooth appearance.

Your skin is exposed to so much throughout the day from pollution, stress, and even hormonal changes, which can leave it looking imperfect.

A little foundation before you step out will help give you that flawless appearance that you get when you use rejuvenating face masks.

Confidence Booster

Benefits of Using Foundation For Men

While there is a belief that beauty is within, there is no denying that you feel much better when you look good on the outside as well. If you have skin blemishes on your face, you will want to do everything possible to hide the imperfections.

Foundation for men can be used as a base for other makeup, but at the same time, you can use it to give your face a flawless appearance free of skin imperfections.

And when you can achieve that, your confidence level will be soaring. It’s just like finding the right conditioner for your type of hair also helps boost your confidence because you end up looking good.

Can Be a Great Career Booster

Makeup is not always about hiding blemishes and helping you feel great. Sometimes, it can play a role in your professional life as well.

Makeup helps you look younger and more energetic, which could make all the difference during an interview.

It also comes in handy when trying out for careers such as acting. At the same time, you can use foundation to hide a tattoo that you think can affect your chances of getting a job.

How Does Foundation for Men Work

Let’s face it, the stigma of men wearing makeup is slowly deteriorating, and more and more men are now choosing to go that route.

When you decide to try makeup, the foundation is probably the first thing you will be introduced to. The good thing is that you can actually use foundation on its own and still look great.

But how does foundation work? Foundation acts as the base of all other makeup. Foundation comes in different formulas based on the consistency, amount of coverage, and the kind of finish.

A touch and a dab here and there can help you achieve an even skin tone as well as conceal worn-out skin. Depending on the coverage, you can either get a sheer or natural veil or a flawless and spotless canvas.

Pros and Cons of Using Foundation For Men

If you are thinking about shaving your beard to start using makeup, what are the pros and cons of using a foundation that you should be aware of?


  • Foundation for men helps conceal imperfections on the face by giving you a smooth and flawless appearance.
  • Foundation can also be a great confidence booster when worn.
  • Foundations, especially the liquid ones, contain moisturizing properties, which is a great way of keeping your skin hydrated.


  • Like any other makeup, a foundation can be expensive in the long run, especially when you get used to it. High-quality foundations are expensive, but the good thing is that they last a long time.
  • Applying foundation every day is time-consuming and it might not be a cup of tea for every man out there.

Types of Foundations

Types of Foundations

Just as it is when you are choosing ingredients for your own DIY shaving cream, there are different types of foundations that you can choose from.


Liquid foundations are usually thinner compared to other variants. They also come in all shades. Liquid foundations are easy to apply in small amounts, making them perfect for concealing trouble spots and blemishes.

Liquid foundations have high water and oil content, which means that they are hydrating in nature. However, the same foundations can make your skin overly oily if you already have oily skin; hence not the best choice if you have such a skin type.


Gel or cream foundations are much thicker than liquid foundations. Due to the thickness, their shades are usually a little fuller than those of powder or liquid ones.

Gel and cream foundations are packed with high amounts of natural oils hence feel soothing during application. Like liquid foundations, however, they can cause issues if you have oily skin already.


Compared to gel and cream foundations, stick foundations are much thicker. They come in portable capsules that make them easy to pack when you are traveling.

Stick foundations, however, tend to clog the pores. While hot towel shaving helps open up the pores, if your skin is prone to acne, then you are better off going for non-comedogenic stick foundations.

Stick foundations are versatile in that they can be used to conceal trouble spots and blemishes across the face.


Powder foundations are not as thick as the rest. Due to that, these foundations can dry your face after application, especially if you already suffer from dry skin.

If you are to apply powder foundations, make sure that you apply a moisturizer. Due to the drying effects of the foundations, however, they are more ideal for men who have oily skin.

However, if you have oily skin that is prone to acne, go for powder foundations labeled non-comedogenic. Powder foundations are great since they are easy to apply. They also come in a variety of shades and colors.

Foundation for Men and Different Skin Types

When choosing a foundation, one of the things that you need to consider is your skin type. Foundations come in different shades and are made for different skin types.

Dry Skin

Many men suffer from dry skin due to different reasons that range from genetics to indulgence in outdoor activities.

If you fall in this category, you need to be extra careful when you are applying foundation. Foundation and makeup can cause your skin to dry out, therefore, leading to irritation as well as discomfort.

Therefore, when you are choosing a foundation, you need to go for a product that won’t dry out your skin excessively.

Go for foundations with moisturizing properties and ingredients, but the safest choice would be to choose a cream or liquid foundation.

Sensitive Skin

Men who have sensitive skin usually experience acne breakouts more often, which causes the skin to become inflamed and blister in the process.

Despite this, however, men who have sensitive skin can use all types of foundations, which all comes down to personal preference.

If you have sensitive skin, though, you may want to go for non-comedogenic foundations to avoid acne breakouts.

Oily Skin

Foundation for Men and Different Skin Types

Men who have oily skin will experience acne breakouts more often. It would therefore be in your best interest if you avoided comedogenic foundations.

What you want to go for are foundations that don’t worsen your oily skin problem. In such a case, cream or liquid foundations with natural oils can cause the skin to become even more oily.

Go for foundations that have low amounts of moisture, which will cause your skin to dry out rather than have that unnatural shine.

However, you may experience issues if you have naturally oily and dry skin, in which case you are better off using SPF-infused face moisturizers before you apply the foundation.

Doing this will help the skin retain moisture and prevent it from drying out once you’ve applied the foundation.

Wrinkly Skin

Sometimes aging takes a toll on you and the result is wrinkly skin. Men who have wrinkly skin will apply foundation mainly to cover the aging spots and look younger.

While there is nothing wrong with that, you need to choose the right type of foundation, which means avoiding cream foundations at all costs.

Cream foundations are usually thick and will end up piling up in the wrinkles and crevices of your face, which might make you look even older. Liquid foundations are much more ideal because they are easy to apply and don’t form a ‘cake’ in the crevices.

Normal/Combination Skin

If you have normal or combination skin, then you should count yourself lucky because you don’t need to be careful about the foundation you want.

If you have normal skin, it will all come down to your personal preference when buying a foundation.

How to Choose the Best Foundation for Men

Just like when you are choosing the world’s best beard dye or a premium aftershave balm, there are certain things that you need to consider when it comes to choosing the best foundation for men.


If you have oily skin, you are more prone to acne breakouts. Men who have such skin type or sensitive skin need to be extra careful when choosing a foundation.

You want a foundation that will not make your skin overly oily or dry. At the same time, you want to go with a foundation that doesn’t cause your skin to break out. This means going for foundations that are labeled non-comedogenic.

Foundation Shades

When you are buying a foundation, one of the most important things to consider is the shade and tone of the foundation.

However, choosing the right foundation shade is not as easy as it sounds. The general rule of thumb is to go with a shade that is a tone darker than your skin tone.


The other thing you want to consider is how much coverage you want when you apply foundation.

This is a matter of personal preference and differs from one person to another. Some people prefer natural and light coverage, while others prefer heavy as well as spotless coverage.

At the end of the day, it just depends on what you want to cover. If you have scars or tattoos that you want to cover up, then a heavy coverage foundation makes more sense.


Some foundations are great and of high quality and feel much better when applied to the skin. The same foundations, however, don’t offer the kind of coverage that most people want.

If you are the kind of person who doesn’t mind going back and forth between light, medium, to heavy coverage, a buildable foundation will work best for you.

Such foundations make it easy to wear layer after layer without splitting or slipping. This way, it becomes much easier to go from light to medium coverage and medium to heavy coverage with ease.


When it comes to foundation undertones, it’s really a choice between a warm tone and a cool tone. The best way to identify your undertone is to check the color of your veins.

How to Choose the Best Foundation for Men

If your veins appear green, then you have a warm undertone. You need to go for foundations with hues that lean towards warm colors such as yellow in such a case.

Men who have cool tones will have slightly blue veins. With such an undertone, you want to use foundations with cooler colors like pink, red, white, and grey. 


The finish of the foundation means the final look that you get once you’ve applied the foundation. It’s an important part of foundation application hence why you need to pay attention to it.

Foundation finishes come in all manner of forms, from luminous, matte, semi-matte, and the likes.

Again, this will all come down to your personal preferences. Some men lean towards a luminous or dewy finish, while others prefer a matte or semi-matte finish.

The safer option would be to go with your skin type. If you have an oily face, you don’t need any more shine, so that a matte finish foundation would work much better.

Likewise, if you suffer from dry skin, you don’t want your skin to look even drier, so go for a foundation with a luminous finish.


Foundations differ in terms of weight in that some tend to be heavier than others. Whatever the case, it’s all about feeling comfortable in the foundation you are wearing at the end of the day.

If you have oily skin, however, stick to a lightweight foundation. With oil already wearing your skin down, you want something light. At the same time, lightweight foundations work best during hot summer days.

Application and Blend Ability

When you are choosing a foundation, go for one with the right texture and consistency. The best foundations are easy to apply and they also blend effortlessly.

If the foundation you are using is gritty or streaking, it’s going to do more harm to your skin than good. A good quality foundation needs to be smooth, creamy, and buttery to glide smoothly on the skin during application.


Like other products you put on your face, the foundation market is full of unapproved and untested foundations. You need to be careful about these.

Such foundations could end up causing skin reactions, triggering allergic reactions, and may even cause irreversible skin damage.

So, how do you ensure that the product you are buying is safe for use?

Just like when you are choosing ingredients for your own DIY shaving cream, always check for the ingredients listed to see if there is something that you are allergic to that has been added.

How to Use Foundation for Men

Step 1 – Clean your face

The last thing you want is to apply foundation on a dirty and sweaty face. Your skin must remain at optimal moisture level so that the foundation doesn’t dry it out excessively.

Therefore, the first thing you need to do is to clean your face. You can use a facial wash or any other cleanser product at your disposal. Once you are done, to avoid irritating the skin even further, dab it with a clean towel.

Step 2 – Apply primer

Before you apply foundation, you must apply a primer if you have one. When you are buying a foundation, accompany it with a primer.

A primer works by absorbing the excess oil on the skin and also helps the foundation settle well so that you don’t need to re-apply during the day.

Step 3 – Apply foundation correctly

As mentioned earlier, foundations come in different types and their application also differs. How you apply, liquid foundation is different from how you would apply powder foundation.

When you are buying a foundation, therefore, make sure that you buy the right application tools. To begin with, powder foundation is applied much better with a makeup sponge or a brush.

When using such a foundation, your finger is the only precision tool that you need during the application, in which case pressure is applied directly to the tip.

A wider and softer surface is ideal when spreading the powder across the skin; therefore, go gently so that you are not pounding the particles into the pores.

If you are using a cream or liquid foundation, you can use your finger to apply or a makeup sponge if you have one.

When using a liquid foundation, the key is to apply a small amount at a time and add a little only if necessary. Applying too much liquid foundation is what causes the caking appearance. At the same time, you don’t want to apply too little.

Another thing that you need to keep in mind when you are applying foundation is to avoid direct contact with the eyes.

Does More Spending Mean More Quality

When it comes to foundations for men, in some way, more spending does mean more quality. The market is flooded with untested and unapproved products.

Such foundations will contain harmful ingredients because the manufacturer wants to cut shortcuts to decrease the price considerably.

The best foundations will contain the right ingredients in the right amounts and are also easier to apply.

While such foundations are expensive, they can last you over a year because you don’t need to apply too much for them to set it.

As much as you want to spend as little as you can, consider that this is something that you will be applying directly to your face.

Do’s and Don’ts With Foundation for Men


  • Do ensure that you prep your skin well before you apply any foundation. This means washing the face in the morning to remove excess oils. After that, tone your skin to tighten it and to give it a smoother appearance. A smoother skin makes for a smoother foundation application.
  • Do apply a moisturizer to hydrate the skin to dry out after applying the foundation.
  • Do blend the foundation using a makeup sponge or a brush. When using a brush, use circular motions. If you use a makeup sponge, bounce it along the skin to blend the foundation into the skin.
  • For healthy-looking skin, be sure to clean off your makeup at the end of the day.
  • When buying foundations, you must choose a foundation that matches your skin tone and has the right coverage.
  • Always prime your skin with a good primer before applying foundation for easy application and protecting your skin against the elements.


  • Do not apply foundation immediately after cleaning your face. You need to prep your skin by applying a moisturizer and primer before you apply any foundation.
  • Don’t make the mistake of applying too much foundation, especially if you use a liquid foundation. Instead, apply a small amount at a time. You would rather add if you feel that the coverage is not enough.
  • Even after applying foundation, don’t leave without proper sun protection. You can apply sunscreen, but most foundations and primers today contain sunscreen already.

FAQ About Foundation for Men

FAQ About Foundation for Men

Can guys use foundation?

Yes, guys can use foundation. As mentioned earlier, the stigma against men wearing makeup is slowly going away and there is no reason you should not use foundation as a man.

Is it possible to use a foundation for men with another cream?

Yes, it’s possible to use a foundation combined with a creamer. In fact, most people combine the two and use them as one product.

How long can I keep a liquid foundation for?

While most cosmetic products don’t come with an expiry date, a liquid foundation can be good to use for about a year to a year and a half at most.

How do I find my foundation match?

The best way to find a foundation match is to consider your skin tone. You don’t want to buy a lighter or darker foundation than your actual skin tone because then it will not blend seamlessly with other parts of the body, like the neck.

What kinds of makeup can be added after foundation?

Foundation acts as a base for other makeup and there are many those that you can add. For instance, you can add a concealer to hide skin blemishes even further or use makeup like eyeliner or an eyebrow liner to highlight your eyes.

How should I wash off the foundation?

Washing off the foundation at the end of the day is easy. A good alternative is to use a cleanser to break up the foundation and any other makeup you have on. Wait for the cleanser to lather and settle for about 30 seconds before you wash it off. You can also use olive oil or coconut oil to break up any makeup.


The men’s grooming industry has come a long way and today, men wearing makeup is no longer frowned upon. Men today can rock any makeup and companies are starting to make makeup for men. If you are new to makeup or don’t want to go overboard, the foundation makes for a great start.

You can apply it with a primer and still look good without requiring excessive makeup. Just make sure that the foundation you get contains ingredients that will do more good than harm at the end of the day.